Oleh Betselia

CEO at whitehat.link

Oleh is passionate to talk about link building strategies and prefers to follow verified practical methodologies rather than random industry trends.

If you need strategic advice about building a strong brand authority in a specific region or about improving the website performance in a specific SERP, don't hesitate to contact him directly or interact with him during WhiteHatTea meet-ups.

Oleh likes to attend offline events because sometimes it's the only way to meet ex colleagues, current teammates, friends and business partners in person and under one roof. The WhiteHatTea event format is a nice chance to combine the qualitative Chinese tea, chill-out atmosphere and tea ceremony aesthetic with professional networking.

Oleh likes animals and especially cats. The British breed is his favorite, so for the last eight years the cute silver chinchilla British shorthair cat has been his lucky companion. To talk about tea, here Oleh prefers white and red sorts.

Alex Live

CMO at whitehat.link

Alex is the author of the idea to combine the tea ceremony, single speaker meetup and networking to get the best experience during the three-hour event. It's a big pleasure that once new people come to the WhiteHatTea event once, they often try to attend all the other scheduled events during the year and often become friends and business partners.

Alex has an impressive experience in marketing and brand promotion and represents WhiteHatLinks company brand as a speaker during SEO conferences and summits. Alex is a voice of the WhiteHatMedia community and the host of the WhiteHatConf SEO conference.

Alex lives near the seaside, he is happily married and shares with his wife not only the surname but even a name by a twist of fate as almost all the journeys around Europe for the events he creates. Alex is a father of three children and they are too young to know whether SEO is dead or alive yet.

Alex is a positive and energetic person who generates creative ideas people like and follow. He often takes part in marketing podcasts as a guest or hosts his own which is called #whitehatpodcast on Youtube.

Viktor Welldanov

iGaming Product Officer & WhiteHatTea Event Manager

Viktor is highly skilled in project management and coordinating business processes that split complex solutions to easy and comprehensive to-do steps. People like his style of team management. He is a very active commenter in several SEO communities including the WhiteHatMedia.
It was a win-win solution to start the cooperation between WhiteHatLinks and Viktor for bringing the WhiteHatTea format to Valencia in Spain. The local SEO community was amused with the atmosphere and event format so Viktor usually has a total sold-out during the day or two after each announcement and many requests from SEO experts to get together more often.
Viktor is an owner of the most stylish and heavy teapot he brings each time for the tea ceremony. He likes simplicity and ease in an event concept development so he defines informality as the main advantage of the WhiteHatTea format.
Viktor likes red and white tea the most but often makes experiments and hunts for rare samples on the tea market. He drinks huangshan maofeng green tea and pure shen pu`er tea. Viktor does sports, rides a bicycle and has a perfect suntan during summers that seem not to end in sunny Valencia.

Oksana Zhylka

SEO Expert & WhiteHatTea Event Manager

Oksana started to work as SEO specialist in 2012. She has a master’s degree in programming, which is helpful in technical SEO. The most prominent projects she had were devoted to the IT, esports, iGaming, education and affiliate marketing industries. 
For many years Oksana worked as a technical SEO lead and SEO team lead so there are many people around her during the whole career. WhiteHatTea events in Kyiv are a nice chance to meet colleagues and friends in person so she hasn't missed any of the events from 2025.
Oksana tested in practice a lot of SERM and PR tactics in off-page SEO strategy implementation and has formed her own style of brand promotion. 
Oksana decided to bring WhiteHatTea events to Warsaw together with Alex and added one more location to the event calendar, which is Tallinn.
Oksana has three awesome cats and many creative hobbies. Sometimes it's hard even to imagine her next hairstyle once you see her live at WhiteHatTea meetup.
The red Chinese tea lapsang souchong is her favorite one, she discovered it during the WhiteHatTea ceremony. Oksana does yoga and likes the Japanese tea ceremony tradition. Oksana likes Argentinian mate tea as well as working with LATAM GEO.